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Summary

In 2014, Cambodian garment workers, supported by international allies, campaigned for a living wage of 128, the original demand was not met, though some companies later pledged improvements.

Tactics used

Tactics used

Background

Cambodia’s garment industry accounts for over 80% of exports and is known for labor exploitation, with 90% female workers facing intimidation, bribes, and short-term contracts. The minimum wage was under 20 below the poverty line, and workers demanded a living wage of 160 minimum wage if elected.

What happened

On 3 January 2014, garment workers in Phnom Penh went on strike after the government refused to raise the minimum wage to 177!’ [source: nv-database]. The campaign gained traction in India and the US, with United Students Against Sweatshops organizing a ‘Day of Action’ on 17 September using social media [source: nv-database]. On 12 November 2014, the government raised the minimum wage to 177 demand [source: nv-database]. In March 2015, authorities cracked down, arresting union leaders and firing workers [source: nv-database]. In October 2015, eight major companies including H&M and Inditex announced plans to meet the living wage and improve standards, but progress was slow [source: nv-database]. USAS released a petition and called for a global day of action on 10 December 2015, with supporters protesting at H&M and Walmart stores in the US [source: nv-database].

Key people & organizations

  • Cambodian garment workers
  • United Students Against Sweatshops
  • Coalition of Cambodian Apparel Workers Democratic Union
  • Cambodian National Rescue Party (CNRP)
  • Cambodian People’s Party (CPP)
  • Prime Minister Hun Sen
  • Nike
  • GAP
  • H&M
  • Inditex (Zara)
  • New Look

Outcome

Verdict: partial.

The campaign achieved a partial wage increase to 177 was not met. Implementation of corporate promises was delayed and bureaucratized, and government repression continued. [source: nv-database]

Lessons

  • Shifting targets from a repressive government to international corporations can open new leverage points.
  • Global solidarity campaigns using social media and coordinated days of action amplify local demands.
  • Partial gains may be achieved even when the full demand is not met, but sustained pressure is needed to ensure implementation.

Sources


Disclaimer: Included as a teaching example of campaign craft, not as endorsement.

Sources & verification

  • nv-database — grounding: primary — license: link-only
  • Rewritten: 2026-06-25 via worker_casestudies_v2.py