Summary

Amnesty International France’s campaign-strategy manual for local advocates covers objective-setting, target analysis, messaging, and action planning in a francophone adaptation of the broader advocacy-planning frame.

Body

The manual walks through Amnesty’s standard advocacy-cycle: objective-setting (what change and how measured), target analysis (decision-makers and influence map), message framing, action planning (which tactic, in which order, against which target), and review/iteration. Adapted to francophone context and to Amnesty’s specific human-rights frame. [source: amnesty-strategie-plaidoyer]

The manual is Amnesty France’s institutional contribution to francophone advocacy training; complements the EN Amnesty NVDA / civil-disobedience manuals (T2 owners in this partition).

Use it for

Designing francophone advocacy campaigns; grounding target analysis in human-rights frame; calibrating strategy documents to Amnesty’s standard cycle.

Related

• affinity-groups
• campaigns-vs-movements
• citizen-lobbying
• civil-resistance
• coalition-building
• constructive-programme
• framing-and-narrative
• incidencia-politica
• leadership-development
• one-to-ones
• pillars-of-support
• power-mapping
• public-narrative
• spectrum-of-allies
• the-campaign-cycle
• the-tactic-star
• theory-of-change
• three-and-a-half-percent-rule