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Campaigning Wiki

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Summary

The Analyst Institute is the US research-and-training hub that designs, runs, and disseminates randomized-controlled trials (RCTs) measuring the causal impact of voter-contact, registration, and persuasion programs. Its W.A.R. Room Masterclass and “Share Research” library translate academic findings into actionable field guidance for progressive campaign professionals.

Body

The Institute’s core product is a clearinghouse of RCT evidence — registration drives, phone-bank scripts, door-knock operations, vote-by-mail follow-through, persuasion mail — with measured effect sizes reported in plain language. Studies are run in coalition with academic partners (e.g. political-science departments) and field practitioners (campaigns, state parties, 501(c)(3) civic-engagement groups). [source: analyst-institute]

The “Wins Above Replacement” (W.A.R.) framework adapts sabermetric-style effect-size reasoning to campaign tactics: rather than asking “did it move the needle?”, the Institute asks “by how much relative to the next-best tactic?” That reframing is the conceptual bridge from academic RCTs to a campaign plan’s budget-allocation decisions. [source: analyst-institute]

The professional-training arm — the W.A.R. Room Masterclass — is an intensive curriculum structured for campaign managers and field directors; it teaches the design, deployment, and interpretation of field experiments and feeds a shared evidence base back to the field. [source: analyst-institute]

Use it for

Citing US RCT-grade evidence on the relative effect sizes of voter-contact methods; choosing which tactic to fund given empirical defaults; training a campaign-data team in field-experiment design; benchmarking a state party’s voter-contact program against measured effect sizes.

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