Summary
“Grün gewinnt — Leitfaden für Wahlkämpfe und Kampagnen” is the German Greens’ 44-page illustrated campaign handbook covering target-group analysis, team building, action cards, canvassing, and interim review. The cross-ideological exemplar of a party field-operations manual, hosted at edeos.org.
Body
The handbook is structured as a working tool: target-group analysis (the analytic step), team-building (organizing), action cards (tactics), canvassing (door-to-door), interim review (evaluation). Each section carries worked examples and printable worksheets. The handbook is one of the field references for the European Green parties’ organizing curriculum and is widely cited in DE civic-society training. [source: gruenwins-leitfaden]
Use it for
Designing a DE-tradition campaign; calibrating European Green and progressive-party field methods; adapting visual planning canvases.
Related
- affinity-groups
- campaigns-vs-movements
- citizen-lobbying
- civil-resistance
- coalition-building
- constructive-programme
- distributed-organizing
- framing-and-narrative
- incidencia-politica
- leadership-development
- one-to-ones
- pillars-of-support
- power-mapping
- public-narrative
- spectrum-of-allies
- the-campaign-cycle
- the-tactic-star
- theory-of-change
- three-and-a-half-percent-rule