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Summary

The SPD’s Haustürwahlkampf-Leitfaden is the German Social Democrats’ canvassing field guide — Tür-zu-Tür (door-to-door) action with the Mobilisierungsplaner and Easymailer apps, walking through targeting, scripting, and follow-up. Published by SPD’s campaign-services team.

Body

The document is one part operational, one part app-tour: standard canvassing protocol (targeting marginal voters, conversational scripts, follow-up) paired with hands-on demo of the SPD-built Mobilisierungsplaner (a volunteer route-planning tool) and Easymailer (post-canvass follow-up email tool). The PDF is the training material that goes with these apps. [source: spd-haustuerwahlkampf-leitfaden]

Use it for

Setting up a German-tradition canvassing program; using the SPD’s Mobilisierungsplaner; structuring volunteer route planning.

Related

• affinity-groups
• campaigns-vs-movements
• citizen-lobbying
• civic-tech
• civil-resistance
• coalition-building
• constructive-programme
• digital-security
• distributed-organizing
• framing-and-narrative
• incidencia-politica
• leadership-development
• one-to-ones
• petitions-and-e-campaigning
• pillars-of-support
• power-mapping
• public-narrative
• spectrum-of-allies
• the-campaign-cycle
• the-tactic-star
• theory-of-change
• three-and-a-half-percent-rule