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Campaigning Wiki

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Summary

re:power (formerly Wellstone Action) is the US training organisation that produces the canonical “Power Analysis” curriculum for campaign organisers, including the Win Number, Vote Deficit, and SCOPE power-analysis worksheets used by progressive electoral and issue campaigns.

Body

re:power’s power-analysis curriculum treats power as something that can be diagnosed and built: a campaign must first name its base (the people who already agree), target (the decision-maker who can grant the demand), allies (who can move with or against us), opposition (who is actively opposed), and the neutral audience that must be moved. The discipline is a structured worksheet exercise, not a vibe. [source: repower]

The Win Number worksheet calculates how many voters, donors, volunteers, or actions are required to win the campaign — and at what per-day rate that requires the campaign to deliver. The Vote Deficit calculation answers a different question: how many votes does the campaign need to net, broken down by persuasion, turnout, and registration sub-totals. Together these two worksheets operationalise the campaign-budget conversation. [source: repower]

SCOPE is a multi-dimensional power matrix (Support, Constituency, Organisation, Politics, Execution) used to diagnose a campaign’s actual state versus its narrative, replacing impressionistic self-reports with a structured snapshot. The matrix is widely used in campaign trainings and after-action reviews. [source: repower]

re:power’s Camp re:power residential and Trainings & Events public catalogue runs the curricula continuously for US progressive campaigns, organising committees, and 501(c)(3) civic-engagement groups. [source: repower]

Use it for

Running a power-analysis session at the start of a campaign; calculating a Win Number and Vote Deficit for a campaign plan; debriefing a campaign with the SCOPE matrix; training a field team in the canonical US progressive campaign-math toolkit.

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