About the Campaigning Wiki
The Campaigning Wiki is a working field manual for organisers — a distilled, cross-referenced library of campaign strategy, organizing, tactics and digital craft, with worked case studies and the sources behind every claim.
It is built for people running real campaigns: advocates, organisers, union and movement staff, and the volunteers around them. New here? Start with start-here, browse the case-studies, or open the full index.
What’s inside
The craft is organised around three pillars — the places campaigns are won or lost:
- Strategy — theory of change, power mapping and campaign planning.
- Organizing — building the people power a campaign runs on.
- Tactics — the repertoire of actions, from petitions to nonviolent direct action.
Four further areas are covered and still growing: Digital (online mobilisation, security and data craft), Training (facilitation and skill-building), Legal (protest law, lobbying rules, data protection) and Research & MEL (evaluation and evidence). They are thinner than the three pillars — deliberately visible as such, because that is where a contribution makes the most difference.
Alongside the how-to articles sit worked case studies — real campaigns, what they did, and what can be learned from them.
Every article carries a Last verified date — when its sources and claims were last checked against what’s published.
How it’s made
Every page you can read here is grounded in sources. The wiki distills material from practitioners and reference works, and a publish gate keeps the live site honest: a page only goes public once its claims trace back to cited sources. Pages that are still ungrounded stubs are held back rather than shown, so what you read is backed by something you can check. Articles are sorted into curation tiers so you can tell craft instruction from background reference at a glance. Every article carries a “Last verified” date — when its sources and claims were last checked against what’s published.
Languages
The wiki is English only for now. German, French and Spanish translations are in preparation and will go live once they meet the same sourcing standard as the English pages — a translated page is only useful if its citations survive the translation. When they ship, a language switcher will appear in the page header.
Ask the wiki
Every page carries an Ask box. Ask a question in plain language and it answers using only the wiki’s own cited content — with no source to ground an answer, it says so rather than guessing.
About me
I’m Andi Freimüller. I left university at 20 to work for Greenpeace — first as a sailor and cook on the ships, later on actions in the North Sea and the Arctic. In 1992 I spent eleven days in detention in Murmansk after we tried to document the dumping of nuclear waste in the Kara Sea. I was 22, and what I mostly remember is not knowing what would happen next.
Since then I’ve worked somewhere between campaigning and technology: two decades as an advisor at Kampagnenforum, founding Campax in 2017, and in 2022 helping coordinate private accommodation for people arriving from Ukraine — that one taught me more about what software should actually do than any project before it. Today I build campaigning tools at nowtec solutions in Zurich. I have three children and roots in the mountains above the Walensee.
I started this wiki because the knowledge I needed at 20 already existed — in a handbook, a study, someone’s PDF — and I had no way of finding it. Most people starting a campaign today still don’t. This is my attempt at a place where you can look something up and use it the same day.
It’s a personal side project. Nobody commissioned it, nobody is paying for it, and it isn’t a product of any company I work with. If it’s useful, take it. If something is wrong or missing, tell me.
Using this material
The wiki summarises and links to original sources rather than republishing them — follow the links to read and cite the primary material. Please respect the licence of each source you reach.
Feedback & contact
Spotted an error, a dead link, or a gap we should cover? Use the feedback form, or email administrator@campaigning.wiki. This wiki is a living document and improves with that input.