The craft of winning campaigns.
A working library of campaign strategy, organizing, tactics and digital craft — distilled from the people who have run them, with worked case studies and the sources behind every claim.
Every page sits on a named source — curation tiers, the source register, and case studies that name the tactics and outcomes themselves.
Indian Cockroach Janta Party (2026)
A 6-word tweet, a satirical brand, and 36 days to a minister's resignation — the newest case study on the wiki.
Start with the task in front of you
Five common moves. Pick the one that fits, and you land on a working next step — not an unfiltered index.
Plan a campaign
You have a goal and need a sequenced plan — theory of change, power map, decision-maker, milestones.
Open campaign planning → 02Build people power
You need a wider base, more active members, or a coalition that can hold a shared line.
Open coalition building → 03Choose a tactic
You have a date and a target. Pick an action form and pressure level that fits your risk and your audience.
Open the tactics repertoire → 04Shape the story
You need a frame that moves people — who the audience is, what the message must do, where it has to land.
Open framing & narrative → 05Learn from a case
You want a precedent to study — by goal, country, tactic or outcome.
Open the casebook →Three short questions
Pick the answer that fits. No tracking, no storage — just a click to the next useful page.
Q1. Where are you in the work right now?
Q2. How big is your team?
Q3. What kind of help are you looking for?
Start from the job you're doing
The same library, entered through the mode you're in right now.
Tactician
What do I do next week? Action forms and the craft of running them.
Enter → 02Strategist
Theory of change, targets and the long arc of building power.
Enter → 03Manager
Budgets, roles and timelines — keeping the campaign running.
Enter → 04Comms
Narrative, framing and audience — the story that moves people.
Enter → 05Coalition
Organising across organisations and holding a shared line.
Enter → 06Generalist
Doing every job at once? The essentials for a solo or very small team.
Enter →Where campaigns are won or lost
The taxonomy lives behind the roles. Once you know the mode you're in, browse the related pillar.
Strategy
Theory of change, power mapping and campaign planning — turning a demand into a sequenced, winnable plan.
Enter →Organizing
Building the base — coalitions, distributed organizing and the people who actually do the work.
Enter →Tactics
The repertoire — boycotts and strikes, direct action, dilemma actions and creative interventions.
Enter →Digital
Organising online — distributed organizing, digital mobilisation and the tooling behind them. The newest pillar, and the thinnest.
Enter →Also covered, and deliberately still thin — Training (14) · Legal (12) · Research & MEL (10). These are the areas where a contribution lands hardest.
Campaigns worth studying
Four cases, each with place, outcome, the tactics used, and one line on what to learn from it. See all 629 →
Fridays for Future
School strike · transnational coordination
A single student's school strike scaled into a planetary movement without a central command. Demand: align with the Paris Agreement.
What to learn: a solo, low-cost, weekly action paired with sustained media can scale across borders in roughly twelve months when paired with a concrete international target.
France, 1995 strikes
Coordinated open-ended strikes
Public-sector unions (CGT, FO) struck rail, transit, postal and hospital services; sustained disruption and 62 percent public support forced PM Juppé to withdraw the pension reform.
What to learn: sustained public approval is itself an asset — track it as a metric and frame disruption as a defence of public services, not as inconvenience.
Chile, Protestas Nacionales
Monthly national days of action · cacerolazos
Three years of monthly nationwide protests, lightning actions and pot-banging opened the road to the 1988 plebiscite that ended Pinochet's rule.
What to learn: a predictable recurring day of action is a low-cost way to sustain years of momentum against a regime that cannot endlessly mobilise repression against a routine that everyone knows is coming.
German peace movement
Mass mobilisation · coalition framing
Half a million marched against Pershing II. The missiles came anyway — but the movement split the SPD–FDP coalition and seeded the Greens into the Bundestag in 1983.
What to learn: a movement can lose on its immediate demand and still leave a permanent institutional trace by linking the protest wave to an emerging third-party.
From the wiki, recently
Most of our work right now is on the library itself — adding and sharpening cases, methods and sources. There are no new posts this fortnight; the last entry is the welcome note. All posts →
Evidence, sources, limits
- Curation Tiers. Every page is graded — Core, verify-then-use, reference. The tier is part of the page, not an editorial aside. How tiers work →
- Transnational sources. The wiki draws on material in English, French, Spanish and German, side by side. Headline figures: 371 articles (concepts, glossary entries, thinker pages), 629 case studies, and three curation tiers. By language →
- Review logic. Each claim carries a source marker; case studies list the tactics used and the outcome recorded; verify-then-use pages flag what is solid and what is still thin. Source register →
- Honest limits. A Tier does not promise truth, and a case study does not transfer without context. Read the limits, not only the headline.
Browse the collection
By category
Strategy, organizing, tactics, digital, research, training, legal.
By curation tier
Core, verify-then-use, reference — how much weight a page can carry.
By language
English, French, Spanish and German sources side by side.
By mode
Strategy, tactics, comms, organising, fundraising, legal — the function the page supports.
By tradition
Advocacy, electoral, movement or organising — the lineage the page draws on.
By level
Basics or advanced — how much prior craft the reader is expected to bring.
By source type
Books, toolkits, news outlets, research papers — indexed by format.
Full index
Every one of the 371 articles in a single sortable table.
Each article carries its status, tier and sources in the frontmatter. Case studies add tactics and outcome so precedents can be compared. Found something wrong? Use the feedback link in the footer.