Klein & Roth — Grassroots Fundraising Resources
Summary
Free strategy charts, sample ask letters, and the “choosing the right strategy” grid from Kim Klein and Ben Roth — the standard practitioner resources for small-budget, individual-donor and house-party fundraising.
Body
GrassrootsFundraising.org is the publishing home of Kim Klein and Stephanie Roth, the US-based trainers who have written the standard practitioner texts on small-donor fundraising for nonprofit and movement organisations [source: klein-roth-grassroots-fundraising]. Klein is the author of the standard textbooks Fundraising for Social Change and Grassroots Fundraising Journal (now archived), and the Grassroots Fundraising series is the curriculum that anchors small-donor fundraising practice in the US progressive nonprofit sector [source: klein-roth-grassroots-fundraising]. The site republishes articles, case studies, and book excerpts with the goal of putting Klein’s fundraising methodology in front of small and mid-sized organisations that cannot afford commercial training programmes [source: klein-roth-grassroots-fundraising].
Coverage: the article archive covers the full fundraising menu - direct-mail appeals, monthly giving, online fundraising, special events, telephone fundraising, major gifts, foundation grants, social-justice fundraising framing, fundraising for electoral campaigns, and the unique challenges of fundraising from low-income constituencies [source: klein-roth-grassroots-fundraising]. The site emphasises that fundraising is a discipline that can be taught rather than a personality trait; articles often include worked examples and downloadable worksheets that a small organisation can adapt without commissioning a consultancy [source: klein-roth-grassroots-fundraising].
A campaigner reaches for it when training new fundraisers in the Klein/Roth tradition, when looking for worksheets to assign in a fundraising workshop, or when needing to cite the small-donor methodology for a fundraising-plan grant-narrative piece [source: klein-roth-grassroots-fundraising]. Treat as link-only; the underlying books carry publisher copyright. [source: klein-roth-grassroots-fundraising]
Use it for
Building a small-donor fundraising program; running a house party; choosing between fundraising strategies; writing an ask letter.
Related
- affinity-groups
- coalition-building
- constructive-programme
- distributed-organizing
- framing-and-narrative
- leadership-development
- one-to-ones
- public-narrative
Sources & verification
- sources/klein-roth-grassroots-fundraising — grounding: secondary — RAW (mixed license verified)
Learn more
- On Wikipedia: Grassroots fundraising — CC BY-SA 4.0