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Mailchimp for Nonprofits

Summary

Mailchimp for Nonprofits provides a 15% discount on paid plans for eligible nonprofits, applied directly via Mailchimp support (the program requires contacting Mailchimp rather than self-serve application). The Mailchimp help-centre article is sparse (the scraped page is 263 chars) and does not state the political/advocacy exclusion policy; the 15% figure and the recurring-vs-one-time status of the discount need direct verification with Mailchimp before relying on them. (Earlier directories report that the recurring 15% discount ended in 2023; treat as unknown until Mailchimp support confirms.)

Body

https://mailchimp.com/help/about-nonprofit-discount/

Mailchimp’s nonprofit program is documented at mailchimp.com/help/about-nonprofit-discount. The cross-referenced directory files describe a 15% discount on paid plans (Essentials, Standard, Premium) for eligible nonprofits, applied through Mailchimp support rather than via a self-serve application [source: mailchimp-nonprofits]. The local scrape returned a thin page (263 chars); the figures above are taken from the directory files.

Eligibility expects recognised charitable status (501(c)(3) in the US or international equivalent). The Mailchimp help-centre article does not state an explicit political/advocacy exclusion; advocacy eligibility is unknown [source: mailchimp-nonprofits].

The “15%” figure and the recurring-vs-one-time status of the discount have conflicting reports in the cross-referenced sources — older directories say “15% recurring,” later directories say “recurring 15% reportedly ended 2023” [source: mailchimp-nonprofits]. The current state is therefore unknown and needs direct verification with Mailchimp support before relying on the 15% figure for procurement planning. The free tier (up to 500 contacts) is available to all Mailchimp users without nonprofit status and remains a viable zero-cost option for small lists.

Use it for

Using Mailchimp’s free tier (≤500 contacts) as the zero-cost default for small mailing lists; understanding that the 15% nonprofit discount figure and recurring-vs-one-time status need direct verification with Mailchimp support before procurement planning.

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