Skip to content

2 min read

Generalist

You’re it — the strategist, the organiser, the comms person and the fundraiser, all in one, probably part-time. This path is the small set of foundational pages that carry the most weight when you can only read a handful. Start here, then dip into the role hubs as each job comes up.

Start here

  1. Theory of change — before anything else, get clear on how what you do produces the change you want.
  2. Power mapping — find the one person or body that can actually give you the win.
  3. Campaign planning — turn that into a simple, dated plan you can actually run.
  4. Spectrum of allies — decide whom to move, and in which direction, instead of trying to convince everyone.
  5. Grassroots fundraising — resource it from your base, not a grant you don’t have yet.

Core path

Get the strategy clear, keep the plan simple, build a small committed base, and tell a story people can join. When a specific job comes up — an action, a budget, a press moment, a coalition meeting — jump into the matching role hub: Tactician, Manager, Comms, Strategist, or Coalition.

Adjacent modes

When you’re stuck

Do less, but do it in order: one clear demand, one winnable target, one next action, one story. If you’re overwhelmed, it’s usually because the plan is trying to do too much at once — go back to campaign planning and cut it down.

Basics

Advanced

Backlinks