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Manager

You keep the campaign running — the budget, the staff and volunteers, the plan, the reporting. Your job is that the strategy survives contact with real resources and real people. The strategy itself lives in the Strategist path.

Start here

  1. Campaign planning — the phased plan everything else hangs off.
  2. Budget and controlling — fund the plan and watch the money against it.
  3. Governance — decision rights, accountability, and who owns what.
  4. KPIs and dashboards — the handful of numbers that tell you if you’re on track.
  5. Monitoring, evaluation & learning — build in how you’ll know what worked.

Core path

Plan, resource, staff, track, and review. Manage the campaign as a project with a budget and a timeline, but govern it as an organisation with roles and accountability. The index below gathers the operations, finance, governance, and evaluation pages.

Adjacent modes

  • Strategist — when the plan needs its underlying theory of change checked.
  • Tactician — when you’re resourcing specific actions.
  • Coalition — when the budget and roles span more than one organisation.

When you’re stuck

If the machine keeps seizing, look for the missing artefact: no dated plan (→ campaign planning), no clear decision rights (→ governance), or no numbers to steer by (→ KPIs and dashboards).

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