CampaignStrategy.org (Chris Rose)
Summary
Chris Rose’s campaign-strategy site — the 12 Guidelines for Campaign Success and free newsletters are made freely available for non-profit use; the book How to Win Campaigns is Routledge-copyright (all-rights).
Body
campaignstrategy.org is the website of Chris Rose, a UK-based campaign strategist, trainer, and author of How to Win Campaigns (the 2010 edition of which is the most-cited British practitioner text on campaign strategy) [source: campaignstrategy-org]. The site distributes the 12 Guidelines for Campaign Success, the Campaign Strategy Newsletter archive, and a searchable document store of free practitioner resources made available for non-profit use [source: campaignstrategy-org]. Rose’s CDSM (cognitive-developmental / self-actualisation values-mode) framework, drawing on the work of Clare Graves and Don Beck, underpins his strategic recommendations and is one of the better-known applications of values-mode theory to campaign practice [source: campaignstrategy-org].
The site is one of the longest-running freely-available practitioner resources for UK and global campaign strategy: the 12 Guidelines are short, opinionated, and re-readable; the newsletter archive tracks Rose’s evolving thinking on issues from climate to animal welfare to international development; the document store indexes several hundred articles and how-to pieces that campaigners can browse or search [source: campaignstrategy-org]. The book How to Win Campaigns (Routledge) carries the academic line - cite the idea, never the text - and is the canonical reference for the framework as a whole [source: campaignstrategy-org].
A campaigner reaches for the site for free practitioner frameworks (the 12 Guidelines are particularly useful for a campaign-strategy workshop), and for newsletter-length case studies that bring in a UK-campaign lens on issues that often otherwise get written about from the US perspective [source: campaignstrategy-org]. Treat the site’s free content as link-only by default; the book carries Routledge copyright. [source: campaignstrategy-org]
Use it for
Finding campaign-strategy frameworks and case examples; sourcing newsletter articles on UK and global campaign tactics.
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Open Questions
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