Overview
“Grün gewinnt — Leitfaden für Wahlkämpfe und Kampagnen” is the German Greens’ 44-page illustrated campaign handbook covering target-group analysis, team building, action cards, canvassing, and interim review. The cross-ideological exemplar of a party field-operations manual, hosted at edeos.org.
How it works
Gruen gewinnt - Leitfaden fuer Wahlkaempfe und Kampagnen is a 44-page illustrated campaign handbook published by the German Greens (Buendnis 90/Die Gruenen) and currently hosted at edeos.org as a free PDF download [src]. The handbook is a cross-ideological exemplar of a party field-operations manual: it lays out, in plain German, how to run a constituency-level electoral campaign and a broader political campaign using the European-Green organising tradition [src]. It is widely cited in German civic-society training and is one of the few openly-published Green-party field manuals in Europe [src].
Coverage is structured as a working tool, in five named sections: target-group analysis (Zielgruppenanalyse); team building (Teamaufbau); action cards (Aktionskarten); canvassing (Tuerschildbesuche); and interim review (Zwischenbilanz) [src]. Each section carries worked examples and printable worksheets the reader can adapt; the visual presentation is intentionally schematic, with planning canvases and card-sorting exercises that translate well to a workshop wall [src].
A campaigner reaches for it when designing a German-tradition electoral or political campaign, when calibrating European Green and progressive-party field methods for use in non-German contexts, or when wanting a small, visually-clear planning canvas for the front end of a campaign [src]. Treat as link-only. [src]
When to use it
Designing a DE-tradition campaign; calibrating European Green and progressive-party field methods; adapting visual planning canvases.
Related methods
- affinity-groups
- campaigns-vs-movements
- citizen-lobbying
- civil-resistance
- coalition-building
- constructive-programme
- distributed-organizing
- framing-and-narrative
- incidencia-politica
- leadership-development
- one-to-ones
- pillars-of-support
- power-mapping
- public-narrative
- spectrum-of-allies
- the-campaign-cycle
- the-tactic-star
- theory-of-change
- three-and-a-half-percent-rule