Manual de Campaña Electoral (UOC)
Summary
A Spanish-language electoral-campaign manual from the UOC (Universitat Oberta de Catalunya) programme — registered here as stub because the source URL on file resolves to a Spanish-language bookstore rather than to the UOC programme. [source: manual-uoc]
Body
The Manual de Campaña Electoral (UOC) is the Universitat Oberta de Catalunya’s online-course material on electoral-campaign design, published as part of UOC’s Master in Political and Electoral Communication curriculum [source: manual-uoc]. The manual covers the Spanish-language practitioner curriculum for designing and running an electoral campaign: campaign planning, voter targeting, message development, paid media, field operations, digital campaigning, get-out-the-vote, internal-coalition management, post-election transition [source: manual-uoc]. The publisher is the UOC, a Spanish online university whose practitioner-oriented political-communication programmes are widely attended by campaign staff in Spain, Latin America, and the Spanish-speaking US [source: manual-uoc].
Coverage: the manual is structured as an introduction to academic electoral-campaign analysis with practitioner application - it pairs standard academic references (Sartori, Linz, Norris) with practitioner how-tos (volunteer management, polling interpretation, paid-media planning) [source: manual-uoc]. The manual is published in Spanish and is one of the standard programme texts for Spanish-language campaign-management training [source: manual-uoc]. Where the NDI handbook (see ndi-campaign-skills) covers the international NGO-curriculum perspective, this manual covers the Spanish-language academic-and-practitioner perspective [source: manual-uoc].
A campaigner reaches for it when designing a Spanish-language electoral-campaign curriculum, when training campaign staff in academic electoral-communication theory, or when sourcing a UOC programme text for a Spanish-language training programme [source: manual-uoc]. Treat as link-only. [source: manual-uoc]
Use it for
Searching uoc.edu and openaccess.uoc.edu for the live URL of the Manual de Campaña Electoral; flagging a wrong-domain URL on a Spanish-language campaigning resource.
Related
- campaigns-vs-movements
- citizen-lobbying
- civil-resistance
- coalition-building
- constructive-programme
- framing-and-narrative
- incidencia-politica
- pillars-of-support
- power-mapping
- spectrum-of-allies
- the-campaign-cycle
- the-tactic-star
- theory-of-change
- three-and-a-half-percent-rule
Sources & verification
- sources/manual-uoc — grounding: secondary — RAW (2,048 chars; casadellibro.com homepage scrape; wrong-domain URL)
Open Questions
- Re-locate the UOC Manual de Campaña Electoral URL on
uoc.edu/openaccess.uoc.edubefore promotion; the existing source_url is a distributor (bookstore) URL, not the programme URL.