The People Power Manual: Campaign Strategy Guide
Summary
A practitioner-facing campaign-strategy manual published by The Commons Library and Change Agency. Walks through the full campaign arc from goal-setting to evaluation.
Body
The People Power Manual: Campaign Strategy Guide is a practitioner-facing campaign-strategy manual published jointly by The Commons Social Change Library and The Change Agency, an Australian-based campaign-training outfit [source: people-power-manual]. The manual walks through the full campaign arc - goal-setting, power analysis, base-building, tactic selection, action design, evaluation - in the Australian community-organising and campaigning tradition and is one of the most-distributed open campaign-strategy guides in the Asia-Pacific region [source: people-power-manual]. Its value is the worked examples: each step in the arc is illustrated with one or two real campaign excerpts drawn from Australian and Asia-Pacific campaigns, and the prose is short enough to be used as a workshop text [source: people-power-manual].
Coverage: the framework is compatible with both organising and electoral campaigns and is structured so that a coalition can pick up the manual at the stage they’re stuck on rather than reading front-to-back [source: people-power-manual]. The manual pairs with the Commons Library’s online resources (which carry downloadable versions and update notes) and with the Change Agency’s in-person training calendar [source: people-power-manual]. The two publishers organise joint programmes annually, so the manual is the written companion to a wider teaching practice rather than a stand-alone text [source: people-power-manual].
A campaigner reaches for it when structuring a campaign plan, training new strategists, or stepping a coalition through a strategy refresh - the worked examples make it usable in a one-day session or a self-paced study program [source: people-power-manual]. Treat as link-only; paraphrase the worked examples when integrating into local training material. [source: people-power-manual]
Use it for
Structuring a campaign plan; training new strategists.
Related
- campaigns-vs-movements
- citizen-lobbying
- civil-resistance
- coalition-building
- constructive-programme
- framing-and-narrative
- incidencia-politica
- pillars-of-support
- power-mapping
- spectrum-of-allies
- the-campaign-cycle
- the-tactic-star
- theory-of-change
- three-and-a-half-percent-rule
Open Questions
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