SP Schweiz — Sektionshandbuch (Kampagnen)
Body
The SP Schweiz Sektionshandbuch 2: Kampagnen und Kommunikation is the Swiss Social Democrats’ (Sozialdemokratische Partei der Schweiz, SPS) official campaigning-and-communications section handbook, distributed as a free printed brochure or downloadable PDF from sp-ps.ch [source: sp-schweiz-sektionshandbuch]. The Sektionshandbuch series is the canonical SPS reference for cantonal and local sections running their own campaigns and communications, and Volume 2 specifically covers campaigns and communications [source: sp-schweiz-sektionshandbuch]. The accompanying downloadable materials - which the SPS explicitly notes “are examples and usually are not official SPS documents; they must be adapted to local conditions” - are the working assets a Swiss-Labour section uses to build out a local campaign [source: sp-schweiz-sektionshandbuch].
Coverage: the handbook covers campaign planning, voter-targeting at the cantonal and federal level, message development in the Swiss multilingual context (German, French, Italian, Romansh), digital campaigning, paid media, field operations, and communications strategy; the downloadable materials include sample flyers, sample press releases, sample coalition MOUs, and sample database templates adapted from the SPS’s national-level infrastructure [source: sp-schweiz-sektionshandbuch]. The SPS distributes this volume as a free brochure on request, signalling that the party’s intent is to equip every cantonal section rather than to gate-keep the material [source: sp-schweiz-sektionshandbuch].
A campaigner reaches for it when designing a Swiss-tradition centre-left campaign, when operating a cantonal or municipal SPS section, or when sourcing the German/French/Italian vocabulary for Swiss-Left campaigning in a multilingual context [source: sp-schweiz-sektionshandbuch]. Treat as link-only. [source: sp-schweiz-sektionshandbuch]
Use it for
A campaigner uses this handbook to access structured guidance on running campaigns and communications at the local level. [source: sp-schweiz-sektionshandbuch] The example documents can be adapted to fit specific local needs, allowing sections to build their own materials based on proven templates. [source: sp-schweiz-sektionshandbuch]
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