SPD Haustürwahlkampf-Leitfaden + App Guide
Summary
The SPD’s Haustürwahlkampf-Leitfaden is the German Social Democrats’ canvassing field guide — Tür-zu-Tür (door-to-door) action with the Mobilisierungsplaner and Easymailer apps, walking through targeting, scripting, and follow-up. Published by SPD’s campaign-services team.
Body
The SPD’s Haustuerwahlkampf-Leitfaden is the German Social Democrats’ door-to-door canvassing guide, distributed by SPD’s campaign-services team (meine.spd.de) as a free PDF and dated to the 2021 federal-election campaign (8 June 2021 in the URL slug 210604-TzT) [source: spd-haustuerwahlkampf-leitfaden]. The lead line - “An die Tueren, fertig, LOS!” - frames the document as an action brief rather than a theory paper: it assumes the reader is an organiser who has already decided to canvass and now needs the operational sequence [source: spd-haustuerwahlkampf-leitfaden]. The opening paragraph makes the strategic case in two sentences: nothing replaces the personal conversation with voters in an election campaign, and door-to-door remains an important instrument for direct voter contact even in this campaign [source: spd-haustuerwahlkampf-leitfaden].
The document is one part operational brief, one part app-tour: it walks the user through five concrete steps - planning the canvas with the Mobilisierungsplaner (a volunteer route-planning tool that highlights the precincts with the greatest persuasion and mobilisation potential); recruiting Strassenwahlkaempferinnen and Botschafterinnen via the Easymailer; downloading the SPD Tuer-zu-Tuer App (iOS / Android); meeting in the distribution area, briefing the team on their territory, and starting the walk; and closing with a brief huddle and a thank-you [source: spd-haustuerwahlkampf-leitfaden]. The 2021 version explicitly extends its scope to a Corona-era campaign, instructing teams to comply with distance, mask and hygiene rules and pointing to a separate Corona-canvassing Leitfaden [source: spd-haustuerwahlkampf-leitfaden].
Coverage is intentionally narrow: it is the SPD’s own how-to for volunteer canvassing in a German campaign, pairing a standard canvassing protocol (targeting marginal voters, conversational scripts, post-canvass follow-up) with hands-on demo of the SPD-built Mobilisierungsplaner and Easymailer tools that go with the campaign app stack [source: spd-haustuerwahlkampf-leitfaden]. A campaigner reaches for it when setting up a German-tradition canvassing programme that wants to use the SPD’s volunteer-route toolset, or when seeking a small but precise field template for door-to-door rather than phonebanking. Treat as link-only. [source: spd-haustuerwahlkampf-leitfaden]
Use it for
Setting up a German-tradition canvassing program; using the SPD’s Mobilisierungsplaner; structuring volunteer route planning.
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