Wikipedia (DE) – Kampagne
Summary
The German Wikipedia article Kampagne gives the general definition of a campaign — a time-limited, goal-defined, coordinated effort — and spans marketing, PR, and political campaigns. It is useful for the crisp definition and the etymology; the political section is brief. Wikipedia content is CC BY-SA, so we paraphrase and attribute.
Body
The article defines a Kampagne as a time-limited action with a defined goal, pursued through the planned and coordinated cooperation of several people or actors [source: wikipedia-kampagne]. It notes the term is used heavily in public-relations contexts (Pressekampagne, Medienkampagne, Wahlkampagne, Werbekampagne) but also far beyond them (e.g. Impfkampagne, vaccination campaign) [source: wikipedia-kampagne].
On etymology, the article traces Kampagne to the French campagne (“plain”, from Latin campus, “flat field”), adopted into German in the 19th century with the meaning “Feldzug” (military campaign), later acquiring a commercial “season” sense, with present-day marketing usage influenced by the English campaign [source: wikipedia-kampagne].
On politics, the article states that political campaigns are usually run by parties at elections and votes, with Wahlkampagnen playing a key role within a Wahlkampf, and it records that in Germany the SPD named its campaign headquarters for the 1998 Bundestag election “KAMPA” [source: wikipedia-kampagne].
Use it for
A German-language definitional reference and a clean general definition of “campaign” that spans marketing, PR and politics; the etymology when explaining the word’s military origin.
Related
- campaigns-vs-movements
- citizen-lobbying
- civil-resistance
- coalition-building
- constructive-programme
- framing-and-narrative
- incidencia-politica
- pillars-of-support
- power-mapping
- spectrum-of-allies
- the-campaign-cycle
- the-tactic-star
- theory-of-change
- three-and-a-half-percent-rule
Learn more
- On Wikipedia: Kampagne — CC BY-SA 4.0
Sources & verification
- sources/wikipedia-kampagne — cc-attribution (CC BY-SA) — RAW (7,220 chars; mediawiki-api)
Open Questions
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