The craft of winning campaigns.
A working library of campaign strategy, organizing, tactics and digital craft — distilled from the people who have run them, with worked case studies and the sources behind every claim.
- 384Articles
- 655Case studies
- 3Curation tiers
Indian Cockroach Janta Party (2026)
A 6-word tweet, a satirical brand, and 36 days to a minister's resignation — the newest case study on the wiki.
Where campaigns are won or lost
Strategy
Theory of change, power mapping and campaign planning — turning a demand into a sequenced, winnable plan.
Enter →Organizing
Building the base — coalitions, distributed organizing and the people who actually do the work.
Enter →Tactics
The repertoire — boycotts and strikes, direct action, dilemma actions and creative interventions.
Enter →Digital
Organising online — distributed organizing, digital mobilisation and the tooling behind them. The newest pillar, and the thinnest.
Enter →Also covered, and deliberately still thin — Training (14) · Legal (13) · Research & MEL (11). These are the areas where a contribution lands hardest.
Start from the job you're doing
The same library, entered through the mode you're in right now.
Tactician
What do I do next week? Action forms and the craft of running them.
Enter → 02Strategist
Theory of change, targets and the long arc of building power.
Enter → 03Manager
Budgets, roles and timelines — keeping the campaign running.
Enter → 04Comms
Narrative, framing and audience — the story that moves people.
Enter → 05Coalition
Organising across organisations and holding a shared line.
Enter → 06Generalist
Doing every job at once? The essentials for a solo or very small team.
Enter →Campaigns worth studying
Worked examples with the tactics, outcome and sources attached. See all 655 →
Fridays for Future
One student's school strike became a planetary movement — distributed organising at scale, with no central command.
France, 1995 strikes
Two weeks of rolling public-sector strikes forced Prime Minister Juppé to withdraw his social-security reforms.
Chile, Protestas Nacionales
Monthly nationwide days of action broke Pinochet's claim to normalcy and opened the road to the 1988 plebiscite.
German peace movement
Half a million marched against Pershing II. The missiles came anyway — but the movement seeded the Greens.
June 17, 1953 uprising
A norms strike spread to 700+ towns and over a million workers before Soviet tanks crushed it — the bloc's first mass revolt.
Barbie Liberation Organization
Activists swapped doll voice-boxes on store shelves — a working dilemma-action routed through the toy supply chain.
Latest from the wiki
New pages, refreshed case studies and short craft notes — dated, newest first. All posts →
Browse the collection
By category
Strategy, organizing, tactics, digital, research, training, legal.
By curation tier
Core, verify-then-use, reference — how much weight a page can carry.
By language
English, French, Spanish and German sources side by side.
By mode
Strategy, tactics, comms, organising, fundraising, legal — the function the page supports.
By tradition
Advocacy, electoral, movement or organising — the lineage the page draws on.
By level
Basics or advanced — how much prior craft the reader is expected to bring.
By source type
Books, toolkits, news outlets, research papers — indexed by format.
Full index
Every one of the 449 articles in a single sortable table.
Each article carries its status, tier and sources in the frontmatter. Case studies add tactics and outcome so precedents can be compared. Found something wrong? Use the feedback link in the footer.